Advertising & PR

Backpacker Becki is a leading solo female travel blog, driving solo travellers to new destinations and visit the well-known, with a focus on alternative sights and off the beaten track adventures.

The essence of the information provided is from a backpackers perspective – travelling safely and cost-effectively – but very much about travelling differently, responsibly and with purpose.

Audience Overview

Reaching out specifically to solo female travellers who enjoy exploration Backpacker Becki also talks generally to both starter backpackers as well as those who are more experienced in travel, whether through short or long backpacking stints and post GAP years. In setting out to inspire those with a passion for nomadic adventure, Backpacker Becki provides a mix of banter and humour while trying to remain informative.

Backpacker Becki has its strongest following in the UK, Australia and the US, and captures its solo, female target: readers are predominantly females aged 18-34 who are college educated and mostly without children.

Social Media Overview

Twitter followers: 3,950

Facebook fans: 1,660

Klout Score: 69

Page Views & Visits

Monthly Unique Visitors: 6,000

Average Monthly Page Views: 17,000

Website Overview

Alexa Global Ranking: 363,683

Google PR Rating: 3

Advertising

A variety of advertising options are available and rates are competitive but flexible.

Please contact us below to discuss working together.

Reviews

Backpacker Becki is open to reviews relating to:

- Hostels and alternative accommodation

- Adventure activities, trips and excursions

- Slow travel – including transportation

- Backpacking and travel clothing and equipment

All reviews are fair, honest and include a disclaimer for reader transparency.

Press Trips and Brand Partnerships

Becki Enright is a qualified PR professional, now full-time freelance travel writer and traveller, and is conversant in the benefits of brand partnerships, campaign awareness drivers and on target message delivery.

Becki has already worked with a number of travel companies, adventure brands and tourism boards and is available for press trips, specific tailored tours and ambassadorship, which will provide your brand with a successful outlet from which to reach an audience of both solo, adventurous female travellers as well as those who enjoy exploration of the backpacking kind.

Any form of partnership will only be undertaken with companies which adhere to the values of Backpacker Becki:

- Responsible and ethical travel

- Volunteering and NGO work

- Keeping business in the hands of the locals

- Slow travel and alternative transportation

- Inspirational and safe travel for solo, female travellers which is not condescending or scaremongering

- Value for money and a product/service that is accessible within a backpacker’s budget

This allows for both a targeted brand approach for you and relevant content for the readers of Backpacker Becki.

Contact

Should you represent a brand or company that promotes these values and who would like to work with us in a mutually beneficial partnership, do e-mail us at backpackerbecki@gmail.com